Start here
Medium to dark
Best Sellers Sample Pack
Cocoa, caramel & dark chocolate
Six coffees, from Cowboy Blend’s cocoa and caramel to Bali’s dark chocolate.
6 × 2oz · 12oz total$24.99
Explore this pack Freshness has a starting point.
The coffee you’re about to order is still green.
We hold our beans green. Your order starts the roast—not the other way around. Start with six coffees and find the one you’ll come back to.
Roasted after your order6 × 2oz to explore
Waitinggreen.for your order
Your order is the starting signal.
From green bean to your morning
You order. We roast. You brew.
01Before your order
The beans wait green.
Your coffee hasn’t been roasted for a shelf. We keep the beans unroasted until an order comes in.
02After your order
We start the roast.
We roast the coffee you chose. Your order—not a stocked bag—is where the process starts.
03When it arrives
Your next cup begins.
You receive roasted coffee. Choose your brewing setup, open the bag, and start exploring.
Roasted inventoryThe coffee is roasted first. A buyer comes later.
The Unroasted sequenceThe buyer comes first. Then the coffee is roasted.
A small start. Six possibilities.
Not sure where to start? Taste six.
Three ways to explore. Each sample pack contains six 2-ounce coffees, roasted after you order.
Explore origins
Medium-light to medium-dark
Single Origin Favorites
Chocolate, fruit & caramel
Explore six single-origin coffees, including Brazil, Colombia and Ethiopia.
6 × 2oz · 12oz total$24.99
Explore this pack A flavored ritual
Medium
Flavored Coffees Sample Pack
Vanilla, hazelnut & caramel
Six flavored coffees for a sweeter take on your morning ritual.
6 × 2oz · 12oz total$24.99
Explore this pack Found your favorite? Full bags from $19.99.Browse the full coffees ↗
The held-green approach
Why we wait to roast.
“Fresh” is easy to say. The order of events is what you can understand.
Roasting transforms coffee. Our approach is to leave that transformation until there’s an order waiting for it. We store the beans green, then roast your chosen coffee after you buy.
We don’t start with a roasted bag and wait for a buyer. We start with your order.
Before you buy
Held green.The roast has not happened yet.After you buy
Roasted for you.Your order changes the beans.Choose by the cup you want
Nine origins. Different stories.
Explore origins in full bags and sample packs. Peru and Mexico are currently included in the Best Sellers pack.
In a sample pack
Peru
Salted caramel · silky sweet · citrus
In the Best Sellers packIn a sample pack
Mexico
Chocolate · cinnamon · green apple
In the Best Sellers packSingle origin
Bali
Dark chocolate · molasses · brown sugar
Medium-darkSingle origin
Brazil
Smooth · elegant · cocoa
MediumSingle origin
Colombia
Dried orange · berry · chocolate
MediumSingle origin
Costa Rica
Sweet apple · raisin · honey
MediumSingle origin
Ethiopia
Milk chocolate · fruity · caramel
Medium-lightSingle origin
Guatemala
Dark chocolate · bright fruit · butterscotch
MediumSingle origin
Honduras
Caramel · spice · brown sugar
Medium-darkBefore your first bag
Questions.
Wait, is the coffee unroasted?
No. The name is about how we store it. We roast every order before it ships.
How fresh is it really?
Your order comes before the roast. We don’t pull a pre-roasted bag from our own inventory to fill it.
How is this different from other roast-to-order shops?
The mechanism is the sequence: we hold the beans green, then roast after you buy. Compare when a seller roasts and ships—not just the word “fresh” on a label.
Whole bean or ground?
Sample packs currently list Standard grind. Many full bags offer Whole Bean, Standard, Espresso, and Coarse. Check the selected coffee’s options before ordering.
What size are the bags?
Sample packs contain six 2-ounce coffees: 12 ounces total. Full-bag sizes vary by coffee and are listed on each product page.
How long until it arrives?
We roast after ordering. Delivery depends on dispatch, your destination, and the carrier. Check current timing with the store before a time-sensitive order.
Can I subscribe?
The current product range is available as one-time purchases. No subscription offer is included in this draft.
You’re the starting signal
Your beans are green. Let’s change that.
Roast my sample pack · $24.99 ↗Six coffees to explore. Roasted after your order.